BICIFICATION
GRANT PROGRAM: European Institute of Innovation and Technology
OBJECTIVE: The main goal of the project is to support sustainable urban mobility and encourage citizens to use bicycles, one of the more active transportation methods, through gamification. With the bicycle kit and mobile application of Pin Bike, one of the project stakeholders, the bicycle rides of 500 participants, whose applications were accepted, were tracked, and incentive prizes that can be used in local stores accepting IstanbulKart were loaded onto the participants’ IstanbulCards.
EXECUTIVE UNIT: Smart City Directorate
START DATE: 18.05.2021
PROJECT DURATION: 12 Months